Redtag Ricky
FEATURED CASE STUDIES
Redtag Ricky
Every great brand begins with a vision. For Redtag Ricky, it was simple yet powerful: help everyday people enjoy life’s little luxuries without breaking the bank. They imagined a place where shoppers could laugh at high prices, wave goodbye to budget blues, and discover deals that made them feel like insiders.
When we first met Jenine and Ricky, their energy was contagious. They weren’t talking about launching “another coupon site.” They were talking about starting a movement — a community of savvy shoppers who felt proud of stretching their dollars further. Our job was to translate that passion into a digital experience that could earn trust, build excitement, and make deal-hunting something people wanted to come back to again and again.
We designed a website that feels personal, trustworthy, and fun—transforming Redtag Ricky from a Facebook following into a full online hub for savvy shoppers. With bold storytelling, clean navigation, and a community-driven vibe, the site invites visitors to join a lifestyle where quality doesn’t mean overspending. From the “Hottest Deals” section to real-life testimonials, every page reinforces the promise: Enjoy the finer things in life. Just. Pay. Less.
SERVICES
- Creative Content Creation
- WordPress Website
- Digital Marketing
- Pay Per Click
- Content Copywriting
- Search Engine Optimization
- Server Optimization
- Social Media Management
- Social Media Marketing
- Graphic Design
- Brochure Design
- Business Consulting
- Logo Design
- Lead Generation
The Challenge
When Jenine and Ricky came to New Jersey Multimedia, they brought that heart and vision with them. What they needed was a digital identity that told their story, not just another deals site. We accepted the challenge: build a website that feels personal, trustworthy, and fun—one that helps everyday people feel like they’re shopping smarter, not settling.
The Approach
We began with the homepage — the digital handshake. It needed to greet visitors not with clutter, but with clarity and charm. “Wave Goodbye to the Budget Blues” became the opening anthem, immediately capturing the spirit of what Redtag Ricky stood for. From there, we built a narrative that walked users through the promise: we don’t sell you things, we find the deals for you. It was about positioning Redtag Ricky not as a store, but as a trusted friend — someone who’s already scoured the internet to bring you the best of the best.
Visuals became the next chapter of the story. Instead of stocky, impersonal images, we chose warm, vibrant photography that made homes look stylish yet attainable. It was important that the site didn’t feel out of reach — it had to say, “You can have this too.” Every scroll revealed something new: under-cabinet lighting that makes a kitchen glow, family items that save time, seasonal finds that make holidays brighter. We wanted visitors to feel like treasure hunters discovering gems at every turn.
But storytelling doesn’t end with words and images — it lives in proof. That’s why we wove in testimonials from real users. Shoppers talking about saving thousands, about finishing Christmas shopping in one swoop, about feeling smarter and more confident because of Redtag Ricky. These weren’t just reviews; they were stories that echoed the brand’s promise, reinforcing that the experience wasn’t hype — it was happening every day.
And of course, every story needs an invitation. Throughout the site, we built pathways for people to join the journey: sign up for deals, request specific finds, connect on social media, or simply explore the blog for inspiration. Each call to action was written not like a sales pitch, but like a nudge from a friend saying, “Come on, let’s save together.”
The Results
A website that feels less like a platform and more like a personality. Redtag Ricky is no longer just a name — it’s a voice, a companion, a savvy sidekick that makes shoppers feel good about every dollar saved.
For NJMM, this project was more than building a website. It was about capturing a philosophy: that saving money is not about less, but about more — more value, more joy, more freedom. And in giving Redtag Ricky a digital home, we helped give that philosophy a stage to thrive.
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